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Dave Bragg

David (Dave) Bragg is Chief Financial Officer and Senior Vice President of UDR, a publicly traded apartment REIT. His career spans real estate research, investment banking and housing analytics, including senior roles at Green Street, Zelman & Associates, ISI and Merrill Lynch. Before joining UDR, he was CFO and EVP at manufactured-housing operator Roots Management Group. UDR executive biography

Updated

Known For

  • Bringing a capital-markets and housing-research background into the finance leadership of a large apartment REIT.
  • Leading finance at Roots Management Group, a manufactured-housing owner and operator, before moving to UDR.
  • Moving into UDR's CFO role in July 2025, succeeding Joe Fisher as Fisher took on the additional role of chief investment officer.

Career

UDR's June 2025 SEC-filed appointment announcement describes Bragg's progression through real estate research and finance. He developed and led the REIT effort at Zelman & Associates, after earlier REIT research roles at ISI Group and Merrill Lynch. He later served as CFO and executive vice president of Roots Management Group, adding operating-company finance experience in manufactured housing to his prior capital-markets work. UDR appointed him CFO effective July 24, 2025. The filing also identifies his industry involvement with the Urban Land Institute and Pension Real Estate Association. The chronology is issuer-reported and does not disclose a performance comparison attributable to Bragg personally.

Role at UDR

UDR is a publicly traded multifamily REIT. As CFO, Bragg's remit sits alongside the company's investment and operating leadership, rather than making him the direct manager of apartment communities. UDR's appointment release records the succession and his earlier career; property counts and investment outcomes should be drawn from the company's filings and not assigned to the CFO without a specific attribution.

Related Pages

  • UDR

Sources